It doesn't take Google Translate to figure out what Intensa Emozione means, and the mad engineers at Apollo have certainly chosen an apt nameplate for its upcoming V12 hypercar. While all the other luxury and exotic brands stuff themselves into the stuffy Palexpo alongside the Kias and the Fords and the Skodas for the Geneva Motor Show, Apollo will set its latest machine loose on the streets of Geneva in a clever little campaign to have fans spot the IE around town. Apollo made the announcement last week, stating simply:

"We will be breaking with tradition this year. The IE will be taking over Geneva, but not at the motor-show…To our fans: The IE will be able to be spotted throughout the city of Geneva at various locations during March 6-8th and we hope that you are up for the challenge. Will you be able to #FINDtheIE ?" But really, how hard could it be? You'll probably be able to hear it from either side of Lake Geneva no matter where it is in the city. The $2.7-million Apollo Intensa Emozione takes a naturally aspirated 6.3-liter V12 – borrowed from the Ferrari F12Berlinetta no less – tuned to 780 horsepower and 560 lb-ft of torque, and the engine revs all the way up to an ear-piercing 9,000 rpm

The six-speed sequential gearbox is operated via steering wheel–mounted paddle shifters, and with just 2,756 lb thanks to a carbon-fiber monocoque and front and rear subframes, the IE can accelerate to 62 mph in 2.7 seconds. It looks like it was chiseled from a bag of chisels and sounds like, well, this:

However, the IE is only designed from track use, so we're not sure if they'll get away with those kind of antics in Geneva, but if you hear it, whip out your phone and share it with the world, because what the world needs now, is sweet, tire shredding rpms.