“In most cases, as technology concepts get closer to becoming reality, consumer curiosity and acceptance increases,” states Kristin Kolodge, executive director of driver interaction and HMI research at J.D. Power. But what’s really interesting from this study is that the youngest age group surveyed, Generation Z, or those born between 1995 and 2004, are quite skeptical about self-driving tech. The amount who responded “definitely would not” trust self-driving cars increased by 11 percentage points to 22 percent in just a year’s time. Plus, another 23 percent declared they “probably would not” trust this tech.