The problem with Tesla, as has been pointed out
, is that advocates believe the name Autopilot can lead some buyers to think that the system is truly a fully autonomous driving system. While many buyers know the distinction between the two, it’s the few that don’t get it that can be a danger to themselves and others on the road. According to head of sales and marketing Britta Seeger, Mercedes has taken steps to help drivers better distinguish from semi-autonomous driver aids and an actual autonomous driving system, which so far does not exist. “One thing we started to do is not to name this pilot anymore, in order to prevent customers to think that this is driving,” she said.