Look at any limited run car that has come out in the past few years and one thing is constant, insane dealer markups. We have seen insane markups on cars
like the BMW M4 GTS and Shelby GT350R, even the Dodge Hellcat when it first arrived at dealers. The Hellcat wasn't even that limited in production, but people were willing to pay above MSRP for the privilege of being the first person on their block with a Hellcat. Production of the Demon will be limited to 3,300 units in North America (300 for Canada and 3,000 for the US). With so few Demons to go around, we bet that Dodge dealerships will have a field day marking them up by as much as possible.