That's in part because of options such as natural leather seats, custom paint, and accessories that drive prices higher. And then there are the top tier models such as the $144,000 911 GT3 RS or the new Panamera Turbo S E-Hybrid with its starting price of $196,593 that help nudge up the average. Of course it doesn’t hurt that profit margins for high-priced vehicles are already high, with Ferrari making
up to $90,000 in profits per vehicle, however that figure factors in the cash it makes from selling Ferrari-branded clothing and accessories. Unlike Ferrari, Porsche doesn’t seem concerned with suppressing supply in order to drive up price, but it also doesn't want to take Mercedes’ approach of building many varieties of vehicle in order to move volume.