This was only from the Geneva area, where a group of Koenigsegg owners had organized a rally for their journey to the Swiss show. “It’s technically possible to place a camera inside the vehicles and I could see the drivers, but that’d be creepy,” Koenigsegg added. Totally agree with him. His car locator app isn’t about being "Big Brother" or anything like that, but rather because he cares deeply about his customers, their cars, and their ownership experience. Von Koenigsegg learns much from his customers through their feedback, whether it’s personal or through their cars’ stats, which he and his team then implement.