Having a brand ambassador to promote
your company can be extremely beneficial. People love seeing what celebrities like to drive, and the celebs themselves often benefit in the form of a free car
. Still, in order for a celebrity sponsorship to really work, consumers have to get the feeling the car is actually something the celebrity might drive. Sorry Kia, but you aren't fooling anyone with LeBron James. However, this latest commercial for Ford Service featuring Dwayne "The Rock" Johnson as brand ambassador seems legit.