The differences, while apparent, aren’t stark. Up front the headlights appear to have gotten less aggressive and air intakes have shrunken. As a whole the car looks less angular with the front quarter panel looking taller and more reserved, this accommodating for the large wheel arch. Its front end skews a bit closer to Audi than the concept’s more Lamborghini-esque approach. If Piesert is correct about these predictions, then the Urus will be much more of a comfort-oriented SUV than a tall track-gobbling titan, and we’re not exactly sure what to think about that. What we do know is that Piesert’s imagination has churned out an Urus that is uglier than the concept. That's usually the case when cars go from concept to production.