Lexus Will Debut Flagship Crossover Concept At Detroit

by Jay Traugott
8,050 reads

The striptease is now underway.
Last year at Detroit, Lexus unveiled its then all-new LS flagship sedan. Thing is, the sedan market, regardless of size, isn’t quite what it once was. In other words, crossovers are quickly taking over and automakers everywhere are racing to bring more to market. Lexus is no exception. The luxury Japanese brand has just begun teasing its LF-1 Limitless concept, set to make its feature debut at this year’s Motor City show. Lexus claims this is a flagship crossover “that redefines the boundaries of luxury.”
Lexus Will Debut Flagship Crossover Concept At Detroit
Aside from the single teaser image, clearly from the rear three-quarter view, all Lexus will say for now is that the concept was designed at its design studio in Southern California. That’s important to know because it was designed in America for America. Lexus doesn’t have a major presence in other overseas markets where brands like Audi, BMW and Mercedes-Benz dominate the luxury field, so America is especially vital for Lexus. In fact, American Lexus dealerships have been pressuring the automaker for more crossovers instead of traditional coupes and convertibles. Dealerships are on the front line and they know what people want to buy.

Problem for Lexus is that it doesn’t have a direct BMW X5 or Audi Q7 fighter. Based on this latest bit of news and accompanying teaser image, it looks like that’ll be changing in the near future. Expect to see additional teaser images as well as a few hints here and there from Lexus insiders regarding this new concept, which will no doubt be previewing an eventual production version.

Lexus Will Debut Flagship Crossover Concept At Detroit
Lexus Will Debut Flagship Crossover Concept At Detroit
Lexus Will Debut Flagship Crossover Concept At Detroit
Lexus Will Debut Flagship Crossover Concept At Detroit
Lexus Will Debut Flagship Crossover Concept At Detroit
Lexus Will Debut Flagship Crossover Concept At Detroit






by Jay Traugott
Lexus Will Debut Flagship Crossover Concept At Detroit