“Ranger is for truck buyers who want an affordable, functional, rugged and maneuverable pickup that’s Built Ford Tough. Bronco will be a no-compromise midsize 4x4 utility for thrill seekers who want to venture way beyond the city,” Hinrichs told the assembled media gathered at Ford’s press conference. The Ranger and Bronco will share a platform, meaning that the latter will actually be a rugged body-on-frame SUV
and not some soft crossover masquerading as such. Although we’ve known the Ranger and Bronco would be coming back, it’s nice to finally get some official word from Ford about the two models. Both should bring in a boatload of cash as the mid-size truck market is on fire right now
and the SUV scene is, well, you know.