Unfortunately this year's commercial will not feature a car as unique as the Ridgeline or as anticipated as the NSX. Honda will air a commercial for the redesigned 2017 CR-V. The CR-V may not be flashy, but we understand that small SUVs are hot sellers right now. The Super Bowl is the appropriate stage to introduce America to the bold and sophisticated new Honda CR-V," Susie Rossick, assistant vice president of Honda auto marketing, told Automotive News
. "With the largest audience and reach of any single television event, the Super Bowl is a platform befitting the CR-V's status as the best-selling SUV in America, and the perfect place to celebrate CR-V's 20th anniversary."