“Where other super-luxury competitors take a more traditional approach. The difference is that modern luxury is a bit more tasteful,” Wagoner continued. Now before you click your heels for joy thinking more V12-powered Mercedes are on the way, know that this isn't the direction the brand is headed in. During a separate interview with Mercedes’ Vice President for Marketing, Dr. Jens Theimer, Auto Express uncovered that Maybach, like the rest of the Tri-Star brand, is trying to go electric. Unfortunately, the battery invasion won’t just be restricted to the company’s EQ range. The entire lineup, even AMG, will likely get the treatment. “We will, I call it, begin ‘EQ-ing’ our cars,” said Theimer.