While it was comical to see Hammond hunched up like a hamster, the point of the segment was to demonstrate a novel way of smuggling migrants into the UK. Predictably, it didn’t go down too well. "When immigrants try to get into the country they always come in the back of a container lorry and that is the world's worst game of hide and seek. If you work for Border Force you open the doors and go, ‘well there you are’. Surely, there must be a better way of getting into Britain. And I think I've worked it out." Barbara Drozdowicz from the East European Resource Center failed to see the funny side, telling the Daily Star
"We are appalled by the portrayal of migrants as an illegal cargo."