A Hyundai spokesman told the British outlet that the i30N was more about driver experience than straight performance. Hyundai UK’s CEO, Tony Whitehorn, followed up by saying that, “It’s got to be a halo vehicle. Our brand has moved from being a budget brand to a mainstream one. What we now need to do is add personality. N is the brand to do it with and now is the right time to do it,” he said. The world is a better place when more cars try and set Nurburgring lap records, but the fact that Hyundai is passing up a shot to snatch the crown for fastest front-wheel-drive car around the Green Hell isn’t all that surprising. For one, the i30N might not be powerful enough to even seriously challenge for the title.