There have been attempts in the past to revive the Duesenberg brand, but they all failed. After World War II, August Duesenberg failed to revive his company. In the 1960, August's son Fritz came close to reviving the brand using the chassis and engine from a Chrysler Imperial. In the following decades, there were a few replica companies that built cars with the name, but very few were ever produced. The last attempt came in 2011 when a new company called Duesenberg Motors Inc. was established in Wisconsin to produce replicas. Due to a lack of cash flow, this company went under as well. So why do we think that Duesenberg deserves to live on?