About a year ago, Luke Aker of Orlando, Florida, put his 1996 Nissan Maxima up for sale. As the owner of Ikonik Films, he also created a video, called "Luxury Defined," to accompany the ad. The hope was that it would make the sale happen faster. However, a friend of Aker’s posted the video to Reddit and it went viral. And Nissan’s PR team soon caught wind of it and reached out to Aker. In fact, Nissan bought the car from him last December, and also donated $1,000 to a charity of his choice.
Nissan then reached out to fans on social media for opinions on what to do next with the car. The majority said they wanted it restored and returned to Aker. And so Nissan did. It’s a fun story with a great ending.