It's a bird! It's a plane! Nope, it's product placement.
Any automaker would be eager to have its trucks associated with Superman. After all, go-anywhere capabilities, faster-than-a-speeding-bullet pace, otherworldly heroic abilities and virtual indestructibility are all traits truck manufacturers try to build into their vehicles. But it's Chrysler's Ram division that has secured the partnership with the producers of the new “Man of Steel” movie. The tie-up includes the promotional clip below and other advertising spots, but further extends to a special one-of-a-kind Ram 2500 Power Wagon.
The truck features a matte wrap inspired by Superman's suit, gloss black roof and red grille accents, plus black 17" alloys and Pewter leather interior with red accents and the requisite special badging inside and out. It will debut at the film's opening in New York next week.