Posted on: Apr 06, 2013
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Porsche Aims for Seven-Model Lineup


While expanding its lineup to seven models, Porsche will make more use of its new E-Hybrid system.
With Porsche now aligned with the VW Group, the carmaker is well placed to map out its future and after separate interviews with its CEO and R&D boss, it appears that on the agenda is a seven-model lineup, in which plug-in hybrid technology will play an important role. Speaking with German publication Auto Motor und Sport, CEO Matthias Muller said seven would be the ideal number for Porsche's lineup as the average life cycle of a car is seven years, so having seven models will enable Porsche to unveil a new model every year.

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After the 911, Cayman/Boxster, Panamera and Cayenne, the fifth model to join the lineup will be the Macan, expected to be rolled out in 2014 followed by a new 960 sports car to sit between the 911 and 918, and a smaller Panamera by 2017. Having recently introduced its first plug-in hybrid in the form of the 2014 Panamera at the Shanghai Auto Show, Muller confirmed the so-called E-Hybrid system will make its way into the Cayenne and Macan. In regards the latter, Muller said the Macan would share components with the Audi Q5 (as the Cayenne does with the Q7), but will be powered by Porsche engines, a retuned suspension and lowered seating.

In detailing Porsche’s powertrain strategy, R&D boss Wolfgang Hatz told Automotive News that plug-in hybrids will become a prominent feature for the brand over the next decade with lithium-ion batteries set to remain for the foreseeable future. However, there won’t be any room for pure electric sports cars as they lack sufficient range.


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by Adam Lynton
Porsche Aims for Seven-Model Lineup