According to Ford Truck’s marketing
manager Doug Scott, who spoke with potential customers, there’s still a market for such a vehicle. Ford realized that it wouldn’t need a
traditional body-on-frame chassis; a car-based unibody setup would do as long as it were to have a payload capacity of around 1,000 lbs. and a
towing capacity of around 3,000 lbs. Scott stated that "we know there is a market for a true compact truck... and we think we know what it looks like." That's still short of a production green-light, but where there's a demand, a supply will grow to fill it.