Most automakers entering a new market have to tackle the task of setting up a dealer network first. After all, if there are no dealers, there’s no one to sell their cars. Fortunately for Alfa Romeo
, such a dealer network is already in place. It was set up to sell the Fiat 500
, and will be built upon to handle Alfa's long-awaited return to the North American market. The model chosen to spearhead the marque’s re-emergence in America will be the new Alfa 4C, the sportscar set to be unveiled in production form in a few weeks at the Geneva Motor Show.