Jeep probably felt the need to style them aggressively in order to make them appear as though they fit in the lineup, but why not just not build vehicles which don't belong in the lineup? The truth is, nobody has ever really asked for a posermobile. Sometimes they still sell, and on rare occasions, they even sell well (PT Cruiser), but they're never something people really want. At best, they're what people buy when they wish they could afford the real thing. This might be fine when someone buys a Hyundai Equus
instead of a Lexus
because luxury is something that isn't quantifiable. But off-road ability can be quantified, and Jeep dealt a blow to its own image with two such underachieving machines.