The Chevrolet Volt
costs about $40,000 before a federal tax credit, which brings that price down to just over $32k. It's not a horrible price to pay for a state-of-the-art plug-in hybrid, but at the end of the day it's still just a Chevy and not a luxury automobile. GM hopes its luxurious and altogether more appealing new Cadillac ELR
will justify a higher price tag, and aims to separate it from the Volt with which it shares its technonogy.