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by Jay Traugott
The new SRT Viper is officially a hit as the initial run of 2013 MY units are sold out. But no worries, more are coming for next year... along with a convertible.
The 2013 SRT Viper is such a hit that its initial run of 800 units has already been sold out. This news comes to us from a report by Ward's Auto. What's even more interesting here is that, according to SRT CEO Ralph Gilles, more than 80 percent of those Vipers sold were of the sportier and more track-focused GTS model. But there's no need to worry about Viper production slowing down in the future. Gilles confirmed that while Viper production will never be at the level of the Chevrolet Corvette, SRT will build no more than 2,000 units per year.
At the same time, Gilles confirmed that a convertible version of the Viper will also arrive in a few years' time, although he couldn't provide a definitive date just yet. Unlike the original Dodge Viper, which came in roadster form before the coupe was added, this time SRT opted to launch the coupe version first despite the fact that the new Viper was engineered from the onset to be a convertible as well. The apparent reason for this is because about 60 percent of sales of the previous-gen model were coupes, with only about 40 percent of buyers opting for the drop-top. Look for the SRT Viper roadster to arrive some time around 2015.