"Even though the SUV market is growing, the (sedan) market is still twice the size, especially in the US," Hallmark stated. He also added that since sister company Land Rover
already has a new crossover, the Evoque, Jaguar doesn't see the immediate need to build one of its own. Instead, Jaguar will concentrate its efforts on the long-awaited BMW 3 Series rival. The last time it attempted to build one, it produced the unimpressive Ford
Mondeo-based X-Type. Another reason why Jaguar is moving full steam ahead with a compact sedan is because global buyers are downsizing their vehicles and large sedans like the XF and XJ may soon not be enough to sustain the brand.