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by Adam Lynton
The hooning maestro has revealed new livery for his Hybrid Function Hoon Vehicle and Gymkhana race cars, as well as a new race team name.
After years wearing his Monster World Rally Team's colors of green, black and white, America's alternative motorsports king has decided it's time for a change. Ken Block has treated himself to a total brand makeover, including a new team name - Hoonigan Racing Division - an all-new livery for his fleet of Fiestas, and awesome new 12,000 square-foot headquarters in Park City, UT, complete with workshop, creative office space and a huge gaming station for racing video games.
Inspiration for the new paint scheme, which features plenty of blue, purple and red, comes from Block's "love of 80s and early 90s skateboarding graphics, as well as Miami Vice-era offshore powerboats and a dash of hair metal and old school hip hop mixed in for good measure." Block and his Hoonigan race team will compete in this year's X Games, Global RallyCross, Rally America, Gymkhana GRID and the World Rally Championship. He'll also make time for "a very special Gymkhana project with DC," which we just know is going to be epic.