With Super Bowl XLVII just around the corner, carmakers will be hoping their ads will have the same impact as previous efforts.
We're just a few weeks away from Super Bowl XLVII, and while we anticipate the world's largest carmakers will soon be previewing what they have planned for their prime half-time commercial spots, we thought it apt to take a look back at some of the best ads from the past few games. From Clint Eastwood and Ferris Bueller to Darth Vader and Eminem, an eclectic mix of stars has been used in these million-dollar ads, five of which are presented here for your viewing pleasure. Let's hope this year's efforts are just as impressive.
Having turned down around 50 companies that had asked to use Eminem's Oscar-winning "Lose Yourself," the Motor City-born rapper agreed for Chrysler to use the song and to appear in the 2-minute ad, which depicts the city and carmaker as comeback stories. Imported From Detroit was the undisputed star of the 2011 Super Bowl ads.
The sequel to Chrysler's "Imported From Detroit" ad starred Clint Eastwood and featured the now-legendary "Halftime in America" talk. The advert drew plenty of criticism for being politically motivated, but was generally well received and a roaring success for the American automaker.
Audi's Super Bowl XLVI ad is dominated by the undead, showing young vampire revelers partying in the woods drinking from blood-donor pouches. A fanged-toothed man in a new Audi S7 arrives armed with lots of fresh blood to keep the party animals satiated. Instead he inadvertently vaporizes them with "daylight" from the car's new LEDs.
Honda allegedly packed over two dozen references to the iconic 80's classic movie "Ferris Bueller's Day Off" in its 2-minute long ad. Directed by Todd Phillips of "The Hangover" fame, the 1961 Ferrari 250 GT California doesn't make an appearance but the Super Bowl ad does highlight the Japanese company's all-new 2012 CR-V.
Capitalizing on the successful "Star Wars" theme from 2011, Volkswagen resurrected Darth Vader for its 2012 Beetle commercial. At first you may wonder why they chose a dog to help promote the car, but stay with it to see how the German automaker utilizes the force in its Super Bowl XLVI ad.