Mercedes-Benz hopes 20-year-old pin-up, washing the CLA in sexy slow motion, will help shift more of its four-door coupe.
Super-hot Sports Illustrated swimsuit cover model Kate Upton will star in next month's Super Bowl ad for Mercedes-Benz. The stunning 20-year-old siren will be pitching the all-new 2014 CLA and to give us a taste of what's to come, the Silver Star has released a 90-second teaser featuring the blond beauty giving car washing tips and doing what she does best: looking fine. The real Super Bowl ad will feature R&B star Usher, as the company goes all out to attract youthful buyers to its stylish compact sedan.
It feels odd watching the conservative carmaker resort to such risqué marketing tactics, but sex sells. And always will. Watching Kate Upton in slow motion is also a great way to start off your day.