Let's face it: most cars on the market are marketed primarily towards men. Those marketed towards women are generally derided as, well… women's cars. But the female species represents at least half of the market, so more feminine cars are a necessity for any automaker. Alongside such vehicles, we might argue, as the Fiat 500
and Volkswagen Beetle
, the Nissan
Micra is a vehicle popular among the fairer sex. In fact about 65% of Micras are bought by women, and the Japanese automaker is keen to drive that point home with this latest special edition.