: On Its Way to China. While Ford
has had a solid presence in China for some time now, its luxury brand has been completely absent from the Far East, but no more. Beginning in the second half of 2014, Chinese customers will be able to not only buy, but customize the brand's lineup of luxury cars to their personal liking. Lincoln plans on offering a full customization program in order to firmly compete against the likes of BMW
, Mercedes, and cross-town rival Cadillac
. The move will not only help Lincoln sales, but also parent company Ford's in an increasingly competitive Chinese market.