"These are fun, happy times at Cadillac
," says Don Butler, the brand's top marketing executive. Unlike Lincoln
, Cadillac has clearly found its place in the 21st century automotive market. While Ford
's luxury division struggles with brand identity (or lack thereof), Cadillac has become the poster child for a complete rebrand. Remember, only 10 years ago it was still building those big, rear-wheel-drive boats whose average buyer was between 70 years old and the grave.