Direct marketing is the latest trend in sales, but its invasive measures leave some reeling from an invasion of their privacy. A story recently emerged, for example, where a major chain store was tracking a teenage girl's buying patterns and, determining that she was pregnant, sent her fliers at her parents' home. Needless to say, the parents were not impressed... and neither was she. That was an extreme case, but has a Porsche
dealership in Toronto gone too far with this latest direct-mail campaign?