Comments - Biggest Automotive Missteps: Volkswagen Phaeton

Published: Jul 22, 2012
Description: Before you get yourself into an uproar, keep in mind that this is not a series about bad cars, these are cars which failed to judge the market correctly. The Volkswagen Phaeton is a fantastic car, a t...
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John Serely Jul 23, 2012
I think VW brings the next gen back to the US, they will have to differentiate it from the rest of the sedans. It can still have the VW badge, just look unique, and more "upscale" kinda like what Hyundai did with the Equus.
Alex Renaud Jul 23, 2012
Tom, the Phaeton had far much more in common with the A8 than it did with any Bentley.
Bala Uncc Jul 23, 2012
So you pay 20k to get loan car and top notch environments? Oh boy
Michael Hough Jul 23, 2012
Even if the car is identical I might add.
Michael Hough Jul 23, 2012
I would buy one if it were 20k less than the A8. Part of buying an Audi is the service you get in the dealer. Loaner cars, top notch environment, etc. You are taking value away when you have to go deal with the blue collar group at the VW shops.
Jack Nicholas Connor Jul 22, 2012
This car was amazing... Way ahead of its time
Zachary Maurer Jul 22, 2012
@stephen, really now? I got that, but all the cars up to this were I like to see articles like these
Camilo Saldarriaga Jul 22, 2012
Thats too bad i saw lots if potential in this one
Kyle Smith Jul 22, 2012
Reliability wasn't it's strong suit though, that said it wasn't really a bad car.
David Pires-Ihsaan Jul 22, 2012
I saw one at an LA car dealership for $46,000 with the w12..
Chris Thomas Jul 22, 2012
It was far from a crappy car actually it was an amazing car once you sit inside! However it was over priced for a brand conscious market ...... They rather buy bmws for name sake because no one cares if you drive a vw
Joe Fats Harper Jul 22, 2012
I mean, similar price as an A8..
Joe Fats Harper Jul 22, 2012
The phaeton was an Audi A8 with a VW badge.. Not a lot of people wanted to spend the money for an A8 and have the lesser badge.. Great car though
Stephen Reed Warren II Jul 22, 2012
@zach - did you read this? It's not a crap car
Zachary Maurer Jul 22, 2012
@carbuzz, please keep doing these automotive misstep articles, these are one of the beat series articles you have done, I love to see all the crap cars we all forgot
Paul Lissona Jul 22, 2012
Yah I see why ha.
Logan LeMonnier Jul 22, 2012
I was kind of mad until I read the first paragraph haha
Bala Uncc Jul 23, 2012
This one looks just plain
Tin Nguyen Jul 22, 2012
It's all about brand equity. Certain brands associate with certain price range. It doesn't matter how technologically advance it was its brand value is not on par with its asking price.
Keenan Casteel Jul 22, 2012
Oh, don't be so hard on yourself.
Bijan Jahanpanah Jul 22, 2012
I am a dumb ass I should of read the article
Bijan Jahanpanah Jul 22, 2012
Isn't vw planning on bring back the patheon to the US I think I read that somewhere
John Serely Jul 22, 2012
A little bland, but still a great car. There are very few on the road by me
Zachary Maurer Jul 22, 2012
But the new ones that they don't have in the us looks good
Zachary Maurer Jul 22, 2012
@zaire, y it was one of the slowest cars in da game, for 97,000 and FWD?
Zaire Wilkins Jul 22, 2012
i used to drive this in midnight club 3
Logan LeMonnier Jul 22, 2012
You can buy these around me for about 20k. The maintenance probably wouldn't be good though
Joe Talerico Jul 22, 2012
The badge, yes. The price, definitely. But it also failed because it's looks. Maybe it looked a little too boring even against the most conservative competition. My .02.
Alex Vasquez Jul 22, 2012
This car was bad ass, W12?! Rr and Bentley have that, but you couldve got it for less in its time
Paul Trahan Jul 22, 2012
It's sad that people will only buy something because of the company's logo and not because of what the company sells.
Description: The Volkswagen brand had been in a state of flux for several decades. The company which had started off building the "people's car" Beetle had long ago branched off into building more a...
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Description: An often-overlooked contributing factor in the history of the Phaeton was Volkswagen's acquisition of the Czech brand Skoda in 2000. VW had had a controlling interest in the company since the fal...
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Esam Mohammad Jul 22, 2012
Yah I see A6 in there
Mychael Sanchez Jul 22, 2012
Camry lights and grille??? Ehh :/
Jack Howard Jul 22, 2012
Well no duh no one bought it
Kyle McCullough Jul 22, 2012
Looks like the Buick Lucerne ripped off this rear end
Janak Solanki Jul 22, 2012
The back end looks fine to me. I appreciate the simplicity.
Carlton Salmon Jul 22, 2012
I think the Phaeton looks really nice when you see them on the road. Well proportioned for such a large car and with alot of presence.
Matt Piccolo Jul 22, 2012
I like the front A lot more
Shaun Conroy Jul 22, 2012
I never liked the back, very bland!
Paul Lissona Jul 22, 2012
Jettas look good.
Paul Lissona Jul 22, 2012
I can't believe for the type of car, the back looks way worse than a jetta.
Logan LeMonnier Jul 22, 2012
That rear end is hideous
Description: It didn't take long for this to lead Volkswagen to see just how far they could take it, and the decision was made to build a proper luxury car. They were already competing with models at the bott...
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Description: The story goes that VW's then boss, Ferdinand Piech, gave his engineers a list of ten characteristics which the Phaeton absolutely had to possess before it could go to production. These were incr...
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Logan LeMonnier Jul 22, 2012
I don't think he really wanted it to sell. He just wanted to build one last hurrah to see if it could be done. Sort of like the veyron
Jordan Jackson Jul 24, 2012
It's not meant to handle like a race car, it's meant to make you feel like your riding on a cloud
Ryu Tsuchiya Jul 23, 2012
Comfort! It has Air Suspension, its lower in sport mode.
Carlton Salmon Jul 22, 2012
Why does this car sit so high? You could place a half pint glass on top of the front tyre and not touch the bodywork!
Description: But there was no getting away from the fact that it looked like a big Passat, even if you had opted for the W12 engine. Sales weren't great, even in Germany, which is far and away the Phaeton&ap...
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John Serely Jul 22, 2012
I would love to see the next gen come back to the US. If it is going to compete with the S class again, it may do better this time. Some people are starting to ignore the badge, just like the Equus buyers, who are buying 60k huydais
Shaun Conroy Jul 22, 2012
It's true that it looks too much like a Passat. I parked my W8 next to a Phaeton the other day, and though their were distinct differences, the average person probably wouldn't notice.
Description: It seems odd that VW, famously so stingy with which models it chooses to bring over, would have brought the Phaeton over in the first place, but they did. Americans known for being fairly brand consci...
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Chris Penza Jul 22, 2012
Scirocco. It's not that hard
Bijan Jahanpanah Jul 22, 2012
All vw needs to do is make the schiroko have a easier name and make take the place if the golf r and bring over the diesel engine unavailable to US buyers for that car
Paul Trahan Jul 22, 2012
Yup. VW is worried that the Scirocco and the Golf/GTI would steal sales from each other.
Leigh Martin Jul 22, 2012
The reason is the gti/golf
Paul Lissona Jul 22, 2012
I wish yah, I don't think there's aNy reason not to have sciroccos here.
Logan LeMonnier Jul 22, 2012
scirocco!!!!!!!!!!
Aaron Snyder Jul 23, 2012
Loved this car! Still want one just have a hard time justifying the mpg as a daily driver. They say they will be bringing it back but like the article says, I'll believe it when I see it. Why not bring over the polo, the GTD, the GTI Cabrio, and R versions of the cars.
Janak Solanki Jul 22, 2012
This car is just about an Audi A8 with a VW badge. I used to have an A6 and the interior was like a jet cockpit at night. So I can imagine how nice this car must be at night
Carlton Salmon Jul 22, 2012
Lovely looking car, especially this recently updated version.
Zaire Wilkins Jul 22, 2012
i would def buy this
Alexander Gomez Jul 22, 2012
If it didn't have the VW badge, it would've sold like hot-cakes
John Serely Jul 22, 2012
This looks very, very good
Zaire Wilkins Jul 22, 2012
its basically and audi dressed as an volkswagon
Ceyda Deniz Gurler Jul 22, 2012
My father has one of these. i drove it for months. i can say the phateon is the best car i drove. So powerfull And luxury. And everyone should see the interior at night. You feel like you are in a plane cockpit. Totally an amazing car for sure!!
Jack Howard Jul 22, 2012
I like it. How much is it though because the exterior doesnt say much about the car.
Michael Gallagher Jul 22, 2012
You can say that again. I could give what kind of back it resembles.. But I'm not going to. It's just a very bland and boring backside
Jordan Clegg Jul 22, 2012
For such a nice car, the rear is SO boring.
Description: The Phaeton stretched the limits of the brand's identity even in Germany, but the US was always going to be a tougher sell. Volkswagen likes to call the Phaeton "a luxury car for people who ...
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Tim Wateva Jul 22, 2012
It simply isn't vw's brand image
Tim Wateva Jul 22, 2012
I have one these back home in Asia wonderful all around but just like the article has sed I feel that Volkswagen should not have tried to go for the flag ship luxury market and instead let Audi use the resource to compete in that segment
Bala Uncc Jul 23, 2012
Doesn't have the audi's elegant look.
Ryu Tsuchiya Jul 23, 2012
The wood moves up, then u have the vents
Alex Sundvall Jul 22, 2012
This was the only car (ever?) to not have vents to blow hot and cold air. Instead, the wood would radiate heat or cold so you wouldn't get that nasty blowing sensation in your face. Just cool or hot air.
Michael Gallagher Jul 22, 2012
That steering wheel does seem like a sore thumb injected with fat. Interior looks well together though
Jake Smerky Myatt Jul 22, 2012
Awful steering wheel
Abraham Mendoza Jul 22, 2012
What a nice car. It's a damn shame.
Carlton Salmon Jul 22, 2012
That's a whole lotta room back there.
Daniel Bellafonte Jul 22, 2012
Plus the fact that these were one of the biggest depreciating cars once second hand and dropped massively from the original price says something.
Shaylen Patel Jul 22, 2012
Yeah it was a great car. But the price was insane almost 90k for a vw.
Leigh Martin Jul 22, 2012
Here's why, the VW dealership in Coconut Creek Fl. was asking 85k for it in '05!
Carlos Gallego Rodriguez Jul 22, 2012
Yes, such a good car, i cannot understand why was so bad selling car for volkswaguen
Logan LeMonnier Jul 22, 2012
Does anyone else remember Jeremy clarksons steam test?
Carlton Salmon Jul 22, 2012
I'm liking the interior combo on this.
Jake Marra Jul 22, 2012
Wtf that looks gross
Reid Huff Jul 23, 2012
well if we want to talk technicalities the w16 in the Betting is bigger.
Othman Id Jul 23, 2012
The biggest and most powerful volkswagen engine ever built !
Jakub Eryk Wojtan Jul 23, 2012
i would love to have that engine in my passat
Carlton Salmon Jul 22, 2012
Sadly won't see one of these units for much longer...