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It's all about brand equity. Certain brands associate with certain price range. It doesn't matter how technologically advance it was its brand value is not on par with its asking price.
Isn't vw planning on bring back the patheon to the US I think I read that somewhere
A little bland, but still a great car. There are very few on the road by me
@zaire, y it was one of the slowest cars in da game, for 97,000 and FWD?
You can buy these around me for about 20k. The maintenance probably wouldn't be good though
The badge, yes. The price, definitely. But it also failed because it's looks. Maybe it looked a little too boring even against the most conservative competition. My .02.
This car was bad ass, W12?! Rr and Bentley have that, but you couldve got it for less in its time
It's sad that people will only buy something because of the company's logo and not because of what the company sells.
Description: The Volkswagen brand had been in a state of flux for several decades. The company which had started off building the "people's car" Beetle had long ago branched off into building more a...
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Description: An often-overlooked contributing factor in the history of the Phaeton was Volkswagen's acquisition of the Czech brand Skoda in 2000. VW had had a controlling interest in the company since the fal...
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I think the Phaeton looks really nice when you see them on the road. Well proportioned for such a large car and with alot of presence.
I can't believe for the type of car, the back looks way worse than a jetta.
Description: It didn't take long for this to lead Volkswagen to see just how far they could take it, and the decision was made to build a proper luxury car. They were already competing with models at the bott...
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Description: The story goes that VW's then boss, Ferdinand Piech, gave his engineers a list of ten characteristics which the Phaeton absolutely had to possess before it could go to production. These were incr...
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I don't think he really wanted it to sell. He just wanted to build one last hurrah to see if it could be done. Sort of like the veyron
It's not meant to handle like a race car, it's meant to make you feel like your riding on a cloud
Why does this car sit so high? You could place a half pint glass on top of the front tyre and not touch the bodywork!
Description: But there was no getting away from the fact that it looked like a big Passat, even if you had opted for the W12 engine. Sales weren't great, even in Germany, which is far and away the Phaeton&ap...
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I would love to see the next gen come back to the US. If it is going to compete with the S class again, it may do better this time. Some people are starting to ignore the badge, just like the Equus buyers, who are buying 60k huydais
It's true that it looks too much like a Passat. I parked my W8 next to a Phaeton the other day, and though their were distinct differences, the average person probably wouldn't notice.
Description: It seems odd that VW, famously so stingy with which models it chooses to bring over, would have brought the Phaeton over in the first place, but they did. Americans known for being fairly brand consci...
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All vw needs to do is make the schiroko have a easier name and make take the place if the golf r and bring over the diesel engine unavailable to US buyers for that car
Yup. VW is worried that the Scirocco and the Golf/GTI would steal sales from each other.
Loved this car! Still want one just have a hard time justifying the mpg as a daily driver. They say they will be bringing it back but like the article says, I'll believe it when I see it. Why not bring over the polo, the GTD, the GTI Cabrio, and R versions of the cars.
This car is just about an Audi A8 with a VW badge. I used to have an A6 and the interior was like a jet cockpit at night. So I can imagine how nice this car must be at night
My father has one of these. i drove it for months. i can say the phateon is the best car i drove. So powerfull And luxury. And everyone should see the interior at night. You feel like you are in a plane cockpit. Totally an amazing car for sure!!
I like it. How much is it though because the exterior doesnt say much about the car.
You can say that again. I could give what kind of back it resembles.. But I'm not going to. It's just a very bland and boring backside
Description: The Phaeton stretched the limits of the brand's identity even in Germany, but the US was always going to be a tougher sell. Volkswagen likes to call the Phaeton "a luxury car for people who ...
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I have one these back home in Asia wonderful all around but just like the article has sed I feel that Volkswagen should not have tried to go for the flag ship luxury market and instead let Audi use the resource to compete in that segment
This was the only car (ever?) to not have vents to blow hot and cold air. Instead, the wood would radiate heat or cold so you wouldn't get that nasty blowing sensation in your face. Just cool or hot air.
That steering wheel does seem like a sore thumb injected with fat. Interior looks well together though
Plus the fact that these were one of the biggest depreciating cars once second hand and dropped massively from the original price says something.
Here's why, the VW dealership in Coconut Creek Fl. was asking 85k for it in '05!
Yes, such a good car, i cannot understand why was so bad selling car for volkswaguen
I think VW brings the next gen back to the US, they will have to differentiate it from the rest of the sedans. It can still have the VW badge, just look unique, and more "upscale" kinda like what Hyundai did with the Equus.
Tom, the Phaeton had far much more in common with the A8 than it did with any Bentley.
So you pay 20k to get loan car and top notch environments? Oh boy
Even if the car is identical I might add.
I would buy one if it were 20k less than the A8. Part of buying an Audi is the service you get in the dealer. Loaner cars, top notch environment, etc. You are taking value away when you have to go deal with the blue collar group at the VW shops.
This car was amazing... Way ahead of its time
@stephen, really now? I got that, but all the cars up to this were I like to see articles like these
Thats too bad i saw lots if potential in this one
Reliability wasn't it's strong suit though, that said it wasn't really a bad car.
I saw one at an LA car dealership for $46,000 with the w12..
It was far from a crappy car actually it was an amazing car once you sit inside! However it was over priced for a brand conscious market ...... They rather buy bmws for name sake because no one cares if you drive a vw
I mean, similar price as an A8..
The phaeton was an Audi A8 with a VW badge.. Not a lot of people wanted to spend the money for an A8 and have the lesser badge.. Great car though
@zach - did you read this? It's not a crap car
@carbuzz, please keep doing these automotive misstep articles, these are one of the beat series articles you have done, I love to see all the crap cars we all forgot
Yah I see why ha.
I was kind of mad until I read the first paragraph haha