Hipsters aren't exactly known for their love of cars. They are at the head of the class when it comes to unique facial hair and indie films, but if you asked them about a Bugatti Veyron
they would probably think that you're talking about an unsigned garage band. Despite their seeming indifference to everything mainstream, hipsters still make up a big portion of the consumer base. Combine this with the fact that people love to laugh at hipsters and you get a collection of car commercials designed to both appeal to, and make fun of them.