Comments - Biggest Automotive Missteps: Ford Edsel

Published: Jul 17, 2012
Description: The Ford Edsel is one of the most fascinating business practice case studies of all time, and is therefore the perfect place for us to start and to define what we mean by a misstep. An automotive miss...
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Joe Fats Harper Jul 17, 2012
Is this another series article? Awesome, I'm loving them!
Chayton Kaes Garverick Jul 20, 2012
how do you not like this?
Abraham Mendoza Jul 18, 2012
Hey Woah, I was being sarcastic when I was saying "great". But if were doing this whole automotive screw ups thing, I know about 4 American cars on the list and Carbuzz will point it out.
Matthew Crighton Jul 17, 2012
@Abraham, dont hate, because you are going to be on the misshap list too.
Abraham Mendoza Jul 17, 2012
Oh so now where talking about misshaps. There's gonna a lot of American cars on list. Great.
Reid Huff Jul 17, 2012
its special like finding that crap has been rubbed on the wall in the bathroom.
Patrick Joseph Jul 17, 2012
Honestly it's ugly
Mark A. Young Jul 17, 2012
I like it. There used to be an orange one I saw on the way to school every morning.
Dillon Dixon Jul 17, 2012
I love edsels. They aren't an everyday car, which makes it special when you see one.
John Serely Jul 17, 2012
*looks lol sorry
John Serely Jul 17, 2012
I actually like the way it looms
Description: There is a commonly held belief that the Edsel was somehow horrible, that it was shoddily built or in some way hideous. These beliefs, though not entirely groundless, fall well short of telling the wh...
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Andrew McNeal Jul 17, 2012
That's why many have become collectors cars recently, they weren't bad cars.
Description: Simply put, they were American cars built in the late Fifties and that is pretty much what they look like. The grille came about as an unfortunate byproduct of committee thinking, when engineers insis...
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Dale Schroeder Jul 17, 2012
A lot of the Edsel's styling cues were a mashup of things that were either going out of style or wouldn't really catch on for a couple more years. Being stuck in that transitional state made it look very odd at the time, or so many people say.
Christian De Prisco Jul 17, 2012
Yes but compare it to an alfa, come on...
Carlo Luciano Castellana Jul 19, 2012
I think its a unique and interesting car i like it. But maybe the mechanics was the problem
Drew Kennard Jul 18, 2012
At least all the FX2's I've seen have been 2 wheel drive so I make that assumption. I think FX2 is officially a package with billet and rims and such.
Alex Vasquez Jul 18, 2012
Ford f series still has metal bumpers :) just painted
Drew Kennard Jul 18, 2012
@shawn that's a regular ol American Ford pickup truck, two wheel drive, hence FX2.
Shawn Sullivan Jul 17, 2012
I don't mind how this looks but it was terrible for them. But what is that grey fx2 in the back and is the roof chopped on it?!
Paul Lissona Jul 17, 2012
Yah I wish cars had chrome bumpers still but the last chrome bunkered cars were 1996 Cadillac fleetwood.
Nick Benz Jul 17, 2012
The "plastic jap crap" that we see today is on everything. Front/rear bumpers of almost every single car in the world. Not just japanese cars.
Andrew McNeal Jul 17, 2012
We only like it today because it's better looking and better quality than the plastic jap crap we see today.
Abraham Mendoza Jul 17, 2012
Because it was unreliable and unprofitable. It gave Ford a black eye and only survived for 2 years.
1988BMW325iS Jul 17, 2012
beautiful car! dont see why its hated
Jesus Alberto Lopez Aug 01, 2012
You can sit about 4 people on the back xD
Alex Vasquez Jul 18, 2012
Or it could be a swat car, fire truck, ghetto drive by car. And y'all said it something like a boat ha this is why they hated it.
David Purcell Jul 17, 2012
Lol your right haha it does look like that
Quinn Conner Jul 17, 2012
Lol. I just picture myself water skiing and needing something to step up on to get out of the water.
Description: Reliability wasn't terrific by today's standards, but that could be said of pretty much any car built in the Fifties. It has been said that the shared manufacturing facilities lead to Edsel ...
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Description: After a huge marketing campaign, Ford was never really able to define exactly what the hell it was or why you would want one. The Edsel range of vehicles more or less slotted in between the Ford and M...
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Henz Herrero Jul 17, 2012
That almost made sense...
Bert Kelly-Johnston Jul 17, 2012
Seems a fair description of what happened to all the various divisions of the USA car makers. Cimmaron anyone? And why would anyone car whether a car has an engine made by a particular division? They didn't learn from Edsel what Sloan had hnown.
Description: The name was the primary thing which separated the brand, and when you get down to it, Edsel just doesn't sound as good as Mercury. The subject of the name brings up one of the most interesting p...
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Description: The car bore definite Edsel styling cues (albeit, not the infamous grille), which is part of why its sales figures are so impressive. Ford sold more Comets in their first year of production than they ...
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Andrew McNeal Jul 17, 2012
It's got a ton of bondo on it
Thad Macaranas Jul 17, 2012
So please MTV pimp my ride!
Quinn Conner Jul 17, 2012
Is it made out of clay?
Tracy Keiser Dron Jul 17, 2012
Gotta love the mesh grille... Lol... These Cubans..
Tyler Chess Jul 20, 2012
I like it looks good very different.
Chris O'Brien Jul 18, 2012
yeah you already said that o_O.
Alex Vasquez Jul 18, 2012
Exactly. Waste of metal
Christian De Prisco Jul 17, 2012
Reminds me of the rear of some yachts, you can stand a midget on each side...for deco perhaps, or as
Dillon Dixon Jul 17, 2012
I love the taillights and that back bumper is crazy. 50s styling was so awesome!
Description: Sales fell right off, and the car which never needed to be made in the first place died soon thereafter. The Edsel remains a perfect example of what can happen when unreasonable expectations are met w...
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Alex Vasquez Aug 03, 2012
I used to do 100mph in my grandpas old coupedeville
Chris O'Brien Jul 18, 2012
nah man, you were only supposed to ever be cruising at 30 tops!
Alex Vasquez Jul 18, 2012
Yea but remember these dashboards were for killing. Once you got in a wreck if you hit that airbag less dash you're dead!
Paul Lissona Jul 17, 2012
Yah I think about how great the economy must've been without huge stupid liberal type govt.
Andrew McNeal Jul 17, 2012
Unless you were not a white man.
Tim Preisinger Jul 18, 2012
I think that's awesome
Christian De Prisco Jul 17, 2012
That's a weird speedo
Colin Dzendolet Jul 17, 2012
that's a sweet speedo