designed the Atom to be the closest thing to a racecar as any road car can be. So what will they do with it next? Why, turn it into a racecar, of course! It's a story we've heard before with cars like the McLaren
F1 (which was never designed to race, but ended up beating everything at Le Mans) and the KTM
X-Bow (which has shaken things up in GT4 racing). But in the Atom's case, Ariel is giving it its own racing series instead of taking it to an existing one.