Nissan hope the fastest man of all time and the fastest production Nissan of all time becomes a recipe for marketing gold.
When you make fast cars, teaming up with the fastest man on the planet is a smart move. Usain Bolt holds both the 100m and 200m world records with times of 9.58 and 19.19 seconds respectively. He also has a penchant for fast cars. Since 2009, his personal run-around has been a Nissan GT-R. Nissan has thus decided to make the Jamaican sprinting machine the face of their very own sprinting machine, tying up the fastest man of all time to a multi-year advertising campaign.
The 'What If' campaign is now at international airports in Tokyo, Los Angeles, London, and Rome, amongst others, with the catchy tagline: What If The World's Fastest Man Went Even Faster?