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The Cannes Film Festival is getting a shuttle service for the ages.
Mercedes-Benz and Mercedes AMG are celebrating the awarding of the 65th Palme d'Or (Golden Palm) at the Cannes Film Festival by providing a fleet of gold-wrapped models for shuttling celebrities and movie stars alike around the famous French city. The models are meant to give the movie stars the grandest of entrances on the red carpet. Mercedes will be active all week long during the event, with test drives open to the public of their latest models along the French Riviera.
The Germans will also be providing a special guest for their co-sponsored "Cinema Against AIDS Gala" organized by the amfAR Foundation at the Hotel du Cap-Eden-Roc. The guest will be a gold Mercedes-Benz SL65 AMG "45th Anniversary," marking the 65th anniversary of the SL model and the 45th anniversary of the founding of AMG. Mercedes will also sponsor the Cannes Film Festival activities like the "Le Club by Albane" at the J.W. Marriott hotel and the "IWC Filmmakers Dinner" at the Hotel du Cap-Eden-Roc. If you're in France, check out the golden cars as they come and go during the events and if you're not, then peep the photos below.