In order to compete in the super-luxury SUV segment, where the likes of Bentley
and Aston Martin
are soon to venture with new SUV models planned for the near future, Land Rover
will respond with their own lavish off-roader. With the roaring success of the £125,000 2011 Autobiography Ultimate Edition, Land Rover has already tested the waters with a high-priced Range Rover giving them confidence to move the Mk4 more upmarket.