Last year Ducati sold 42,000 motorcycles and Audi expects sales to increase even further in the next few years, particularly in Asia. In addition, Ducati is renowned for "outstanding expertise in engine development and lightweight construction," of which Audi hopes to take advantage for future cars. In buying Ducati, Audi joins automakers such as Honda
who also do motorcycles. Audi also shouldn't be oblivious to Ducati's longstanding motorsport involvement and its multiple achievements.