The spot promotes the 2012 Buick LaCrosse and was shot in Pasadena, California. The luxury sedan "accommodates the basketball icon with performance, fuel efficiency, technology and... room to spare!" Fitting, because Shaq cleverly quips that he has "shoes that are bigger than a hybrid... and are more stylish." This is the first add that Buick is running in their new ad campaign, focusing on raising their profile amongst luxury sedan customers by featuring celebrities in their adverts. As Shaq so eloquently puts it, it's all about the "Oh," effect.