Posted on: Mar 31, 2012
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Subaru BRZ a Sales Hit in Japan

If these numbers transfer stateside, then Subaru may have to consider increasing production for next year.
Yes, we know there's been a lot of news this week regarding the Subaru BRZ. While we're certainly not trying to show any sort of bias towards the car, we still can't help but be impressed from what these initial reports have been claiming (with the exception of Inside Line's 0 to 60 mph time of 7.3 seconds). According to a report from Automotive News, Subaru has sold 3,551 BRZs so far in Japan - nearly four times their initial estimate. They originally predicted that about 450 units a month would be a reasonable goal.
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The BRZ went on sale in Japan last February and will go on sale in the U.S. on April 20th. What's especially interesting is that an incredible 60 percent of the car's buyers are younger than 40 years old and over 25 percent are under 30. In addition, nearly two thirds of them are choosing the six-speed manual over the six-speed auto. Subaru previously stated they only planned to build 6,000 units for 2013, but judging by some of these numbers, we wouldn't be shocked to see that number increase dramatically for next year. Photos displayed are of the 2013 Subaru BRZ.

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by Jay Traugott
Subaru BRZ a Sales Hit in Japan
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