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by Adam Lynton
As one of the biggest pickup markets in the country, it’s no surprise that Ram has created a special edition exclusively for the Lone Star state.
Chrysler Group's Ram division has introduced a new model of the Texas-only Lone Star edition to mark its 10th anniversary. "The Ram 1500 Lone Star was the first pickup truck designed by Texans and built specifically for Texans. Native Texans are very proud to be from the Lone Star State. For the last 10 years, this truck has given us the authentic opportunity to proudly connect Ram with Texas' very proud state motto. It's by far our best-selling Ram truck in Texas," said Ram boss Fred Diaz.
Larger 'Lone Star' badges will adorn the 2012 Ram 1500 Lone Star 10th Anniversary edition, while the 'Ram 1500' badging on the truck has been replaced by the red, white and blue Texas state emblem, which appears on the front doors and tailgate. A new set of 20-inch alloys is also part of the special edition package. Exclusive interior features include Katzkin perforated leather sears complete with embossed Texas/Lone Star logos, and a 10th Anniversary emblem on the glove box. Power comes from a 5.7-liter V8 Hemi, which delivers 390hp and 407lb-ft of torque, and is mated to a 6-speed automatic. Fuel efficiency is rated at 20mpg.
The Lone Star 10th Anniversary edition will be available for order at Ram's Texas dealerships in the summer, and will be priced at $36,440.