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by Adam Lynton
The ‘baby CLS’ will make its world debut in concept form at the LA Museum of Contemporary Art on April 20.
Mercedes-Benz's Avant/Garde Diaries, a global online interview magazine they conceived in 2011, will hold their 'Transmission LA: AV Club' event from April 20 to May 6 at the LA Museum of Contemporary Art (MOCA). "The aim of Avant/Garde Diaries is to offer a platform for creativity. Curiosity and the joy of breaking through existing barriers are drivers for innovation and progress, and not just at Mercedes-Benz," said Anders Sundt Jensen, Vice President Brand Communications Mercedes-Benz.
"A special highlight of the festival in Los Angeles will be the artistic staging of the Mercedes-Benz Concept Style Coupe, which will be unveiled to the world for the first time." Mike D from the Beastie Boys will host the event and also be involved in the unveiling of the Mercedes-Benz Concept Style Coupe, otherwise known as the CLC. By revealing the car at such an event, Mercedes should earn itself a fair amount of art world street cred. The concept further evolves the F800 Style Concept revealed two years ago as well as the next-generation B-Class.
In essence, this will be a coupe-styled compact sedan that slots beneath the CLS, sharing a FWD platform with the new A- and B-classes and an upcoming crossover. An AMG-tuned model with AWD and 300hp could also be in the works.