Published: Mar 11, 2012

Geneva Motor Fail: Bentley EXP 9F SUV Concept Scrapped

Back to the drawing boards: Bentley orders redesign for SUV concept.

Well, that didn't take long. For those who like the Bentley EXP 9F SUV Concept that's currently on display at the Geneva Motor Show, then be prepared to be disappointed. For those who don't like it, then you can breathe a sigh of relief. From the moment it was revealed during the press days last week, there was an overall let-down feeling coming not just from the automotive press, but from readers across the globe. The bottom line: international auto show reveal fail.

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Bentley execs quickly took note and by the time Geneva opened its doors to the public, the British automaker announced that they're sending their designers back to the drawing boards. Criticized for taking too many styling cues from the not-so-loved Mulsanne and for being just plain ugly, Bentley has reported they've taken the hint and are working on the necessary styling changes. It's still a bit too early to know what exactly they have in mind, but let's hope that round two will be a marked improvement. Better yet, they should look at the next Range Rover as to what a true European luxury SUV ought to be.