South Korean automakers Hyundai
have been on a roll lately. Once the butt of jokes, both are now producing well-built, attractively-priced and nicely-designed cars. Just a decade ago, the very notion of a quality Korean car seemed almost unthinkable, even laughable. Times have changed and so has Kia, but could redefining a budget brand as an upscale one be a step too far? That's just what Kia's vice chairman has in mind for the company.