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by Jay Traugott
The Ford F-150 Raptor is so cool tha kids want one as well. Dads are still begging their wives to let them have a real one.
Aside from being the most awesome off-roader on the market today, the Ford F-150 Raptor is now the most sought-after truck for licensed merchandise. In this season of giving, Ford has just announced that its factory-built high-performance off-roader is also immensely popular on toy store shelves where consumers are rapidly buying them up. Raptor replicas now come in the form of a Power Wheels from Fisher-Price, a remote-control truck and even in virtual form in video games like "Forza Horizon" and "Need for Speed: Most Wanted."
There's also Hot Wheel and Matchbox miniatures. Ford claims that its licensing demands for the truck are now at an all-time high, replacing GM's Hummer as the most sought-after licensed truck. If that's not enough to prove just popular the truck is, Ford is also reporting that sales for the Raptor increased by 40 percent in 2012. But if you can't afford the real thing, there's always a toy version at your disposal.