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by Adam Lynton
Auction to take place at the US Grand Prix next weekend in Austin, Texas.
Ferrari North America has announced it will be auctioning the first F12 Berlinetta in North America to help victims of Hurricane Sandy. The auction will take place at 9 p.m. Eastern time on November 17th during the United States Grand Prix that's set to take place on the new Circuit of the Americas in Austin, Texas. Proceeds will go to the American Red Cross, which will use all the money raised specifically to support the Hurricane Sandy relief efforts.
"Here at Ferrari, we have experienced and seen the devastation that Hurricane Sandy has caused in the affected area firsthand," said Marco Mattiacci, chief executive and president of Ferrari North America. "We want to use our event next week at Formula One in Austin to give back to our local community by auctioning the F12 Berlinetta." The first F12 Berlinetta in North America will come with an official letter recognizing the car's status, a Rosso berlinetta exterior with a choice of black or tan interior, and a Ferrari Corso Pilota driving course that can be taken at Ferrari's Fiorano track in Maranello, Italy, or at the Mont-Tremblant circuit in Canada.
The successful bidder will also have the option to have the hood signed by F1 drivers and receive a special dedication plate. When the F12 Berlinetta hits US showrooms in the middle of next year, it will carry a base price of $315,888. Ferrari expects the auction to bring in considerably more than that. "The F12 Berlinetta is already in high demand, and we expect the auction to yield a significant contribution to storm relief," Mr. Mattiacci said. Anyone unable to attend the event wanting to place bids should contact their local Ferrari dealer.
Ferrari has also arranged a special Ferrari-American Red Cross contribution page
so Ferrari tifosi can contribute directly to the Red Cross. Other automakers that have contributed to the hurricane relief include Mercedes, BMW and Toyota, among others, which have each donated $1 million to the Red Cross.