Posted on: Oct 04, 2012
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Nissan to Unveil New Concept in Brazil


Nissan's next concept car won't be unveiled in Tokyo, Los Angeles or Geneva. It will be unveiled in Sao Paolo.
There's no shortage of major auto shows where carmakers present their new concept cars. Paris just wrapped up, but expositions in places as disparate as Geneva, Shanghai, LA and Moscow have all proven suitable venues. Nissan, however, is going for a decidedly different location to unveil its next show car debut: Sao Paolo, Brazil. The Brazilian market is a vital one in which Nissan is keen to get a foothold. It's sponsoring the 2016 Olympic Games in Rio de Janeiro (presumably in the same capacity that BMW did for London).

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The Japanese automaker is also investing billions in a new plant in Resende from which it will launch eight new models by the time the games kick off. The goal is to gain a 5 percent share in the local market. Beyond announcing that it would reveal the "dramatic concept car at the 27th Sao Paulo International Motor Show", set to open later this month, Nissan didn't disclose what form the concept will take. It did reveal, however, that the car will lead to a production model specifically for the local market, and that it was designed in San Diego with input from Brazilian designers under the supervision of Nissan's chief designer Shiro Nakamura, who will unveil the car personally.

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