is a company dominated by eras. There was the post-war era of Colin Chapman who founded the marque and turned the world on to the concept of "adding lightness". After his death in 1982 the company went through a series of owners (including General Motors and Romano Artioli's Bugatti
) before Malaysian automaker Proton took control. Then came the Dany Bahar era. The former Red Bull and Ferrari
exec launched an overly-ambitious plan for Lotus at the 2010 Paris Motor Show that entailed a whole raft of new products.