Sumo wrestlers have slowly but surely become a mainstay in automotive advertising. The giant Japanese athletes are a great way to show just how roomy a car is. They're also a good way to get a cheap laugh, a la Subaru
's sumo car wash ad. Even though all sumo ads play off the same thing-sumos are big and funny to cram into cars-that doesn't make these ads any less funny and awesome. It's very, very tough to be mad at a commercial starring sumo wrestlers-even if it is horribly generic.